Any video production company call tell you that writing awesome marketing video scripts is one part writing skill, one part artistic approach, and one part customer profiling. The content must be well written, catchy, and speak to your ideal customer. A poor final product could be ignored online, making the venture a waste of time and funding. However, the proper script can gain the right attention and result in the right business.
1. Be concise
Story telling, anecdotes, informational graphics, and testimonials can all be powerful components of a marketing video script. However, any video production company knows it is also important to be concise. If a video is too long, the viewer is apt to close the window and find another, shorter option.
2. Be careful with humor
It is generally better to use humor sparingly. Each person has a different sense of humor. A poorly executed joke could actually offend. While an inviting and happy mood attracts people, and a well-placed joke can do wonders, it is best to keep the jokes at a minimum.
3. Give the message right away
Every video production company will emphasize that the video message be given within the first 30 seconds of the video. This lets the viewer know the point of the content, and hooks them to hear more. They either clicked on a banner link, opened an email, or performed a search to find a solution to their problem. Right off the bat, let them know what the company has to offer.
4. Speak to your target customer
A business should already have a good understanding of their best customer profile. The content, tone, and structure should all speak to that person. It is important to write a script with words and technical jargon the customer understands. A video production company can help tailor a casual or professional tone to the video and integrate statistics and graphics interesting to the target.
5. Slow down
While some may think that extra content can fit into the script because the speaker can talk fast, especially when nervous, it is actually better to keep the content short and speak a little more slowly. The point is to properly enunciate so the viewer can hear the content.
If you would like to learn more about a video production company in Austin, TX, visit ProductionFor.
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