How To (Quickly) Find a Good Corporate Video Production Service

Running a business and maintaining a marketing plan can be overwhelming, even when you don’t do everything in house. If you plan to outsource your video needs to a corporate video production service, then here are a few best practices to finding the right company to help, and fast.

Know what you want

If you aren’t sure of what you want, then you won’t be able to properly comparison shop. While you don’t have to have an entire script in hand, you should have a good idea of what kind of video you want, how long you want it to be, and how complicated you want the finished product to be. Companies can provide a more accurate quote and plan if they know what you need.

Understand the big picture

A lot more goes into corporate video production than simply hitting the record button. You want a company with a variety of equipment options to fit your budget and desired outcome. You also want a company that has experienced staff. They can help guide you through the entire process, writing the script, finding talent to be in the video, selecting the right equipment, and polishing the look with great editing

Make sure they understand your customer

Ask the company you are considering for your corporate video production service if they have other clients in your market or industry. This can help define whether or not they understand you, your competitors, and most importantly your customer. The right company has the experience to back their suggestions for your corporate video.

Personality fit

While finding the right corporate video production service is about skill and isn’t a popularity contest, it is a good idea to find the right personality fit. Look for a team that is flexible, energetic, creative, responsive, and that treats you well in the interview stages. While getting a quote for your project is important, it is better to go with a company that gets you and is interested in working hard on your project than it is to go with the lowest bid.

If you would like to learn more about a corporate video production service, visit Production For.

5 Ways to Bring Your 'A Game' to Your Video Productions

1. Choose your message

The first step when to making great creative video production is to choose your message. Think of one thing that you want to promote about your company and design the focus of the project around that. Keep the message simple and to the point. If you have multiple messages, consider releasing a series of individual messages addressing each topic.

2. Define your audience

Once you know what you want to say, decide to whom you want to say it. Are you looking to share information with current customers or attract entirely new business? Think of who your ideal customer is and speak directly to them and the things that they like. Videos are a great vehicle for engaging a lead.

3. Select your equipment

Using your audience and the kind of message you want to share, select the type of equipment you want to use for your video shoot. Sometimes, a “homemade” look resonates with viewers. Other times, a slick, highly polished end product is necessary. Equipment used can range from shooting something on a mobile phone to utilizing a professional team with state of the art equipment in a studio.

4. Edit, edit, edit

Once you have your raw footage, another important step for creative video production is to edit the content. This can be the most tedious and difficult part of the process. A perfect shot in one take is rare and the more sophisticated you want the finished look, the more editing is needed. Adding fades and titles, layering music, and splicing scenes can make or break a video.

5. Post!

The whole point of creative video production is to reach your audience with good original content. The only way to do that is to properly place it where your ideal customer can find it. Your website, social media, trade journals, and advertisements are all places where the article or links to it can be posted. A professional video production company can help you create a solid and focused plan for video production.

If you would like to learn more about creative video production in Austin, Texas, visit ProductionFor.

Do You Need to Fire Your Corporate Video Production Service?

With a mountain of work on your plate, you likely don’t feel you have time to consider the effectiveness of your corporate video production service. However, everything in marketing should have a strong return on investment. You already have a monthly or quarterly review of all marketing channels and know how your videos are performing. If yours isn’t, then it is time to consider the agency and assess the situation for any room for improvement.

The first area to look at when assessing a corporate video production service is whether or not the videos they create speak to the ideal customer. Using a profile of that person, watch the video as if through their eyes. Look for things like where the video is promoted to catch attention, how long it lasts, if important details are easy to digest, and if it is professional enough.

Next, think of how well your current videos represent your company. The corporate video production service needs to have a good understanding of your mission and values. Even the slickest and catchiest videos that go viral aren’t helpful if they don’t properly promote the company and get the desired results.

The quality of the video is also important. Depending on the ideal customer, you might get away with a low budget option, but if your video targeting high-level executives is grainy and has poor sound, then the time and effort put into the video has been wasted. Everything, from the cameras they use to shoot the video to the editing software used to add motion graphics and effects, should be quality.

Of course, the relationship with your corporate video production service is also important. Your agency should be easy to work with on projects. If response time varies, responsibilities shift to new contacts, and you are often wondering if your directives are even being read, then it is time to find a fresh source. It is important to have a clear method for communicating and clear expectations for response time. Great results come from groundwork done with a great relationship.

If you would like to learn more about a corporate video production service in Austin, TX, visit ProductionFor.

5 Reasons Why Internet Videos Fail

Internet video production is about more than just filming the video. There are a number of areas to consider and they all have to come together for a successful end product. Unfortunately, many videos fail to garner their intended business. Avoid the pitfalls and mistakes by learning how others went wrong.

1. Lack of planning

While internet video production isn’t as complicated as filming a feature-length movie, it still needs planning. You have to decide on the focus of the film, what equipment to use, where to film it, a good script, talent to read it, motion graphics, and a number of other details.

2. Lack of funding

Company owners and marketing managers are always looking for ways to squeeze more out of already tight marketing budgets. While some internet video production projects can be done in-house, they still require funding for good equipment, proper staff time devoted to them, and extras for editing and promoting.

3. Lack of a hook

If an online video is going to be successful, it has to have a hook. There has to be something that catches the intended viewer’s attention. To do this, it depends on your ideal customer. Videos for high-level executives, DIYers at home, blue-collar workers, or even a video intended to go viral all have different approaches, but all need a hook to catch their viewer.

4. Lack of promotion

Just because you build it doesn’t mean they will come. Just like any other marketing channel or tool, you have to get it in front of the target audience. There is usually a multi-tiered approach that includes mentions in advertisements, a link on your company website and social media pages, and even an email blast to a list of subscribers.

5. Lack of professional help

Internet video production can be done in-house, but as with any venture, there are always benefits to bringing in professionals to help. They have access to a variety of equipment, talent, filming locations and props, not to mention the experience with all stages, from planning to promotion to get the job done on time and at budget.

If you would like to learn more about internet video production in Austin, TX, click here.

5 Reasons to Hire a Corporate Video Production Service

1. Know-how

A good corporate video production service has done videos for many clients in a variety of industries. They know how to create and produce a video that speaks to the target customer with the proper content and tone. They also know the various ways that a corporate video can be formatted or placed in order to receive maximum impact for the client. The result is a better ROI, because the video gets views and clicks to the website for sales or information.

2. Equipment

Any corporate video production service will have the necessary high-end equipment. They will have a number of sound, studio, and camera options, so that you are able to meet the demands of your viewer as well as your budget. While it is possible to create a video using a cell phone or off-the-shelf camera, the quality typically shows. That may be alright for the small, local business that specializes in cranking out how-to videos for the public, but it is insufficient for a professional representation of a company.

3. Talent

Access to professional talent is another reason to use a corporate video production service, rather than simply creating something in-house. They already have reliable, vetted, actors, models, and musicians at hand for any project. They also are able to provide coaching to company staff or customers providing testimonials that can help them to be more effective at their delivery, eye contact, and voice projection.

4. Timeliness

While the proper amount of time should be given to any serious project, a corporate video production service knows how to keep the job on schedule. Videos only help the company’s bottom line when they are live. The longer they linger in production or editing, the lower their ROI.

5. Polish

One of the best things that a corporate video production service can provide for their clients is a professional polish to their products. Their video editing skills are greater than anything that can be done within a typical marketing department. The extra graphics, splicing, fades, and general quality are all top-notch.

If you would like to learn more about a corporate video production service in Austin, TX, click here.

5 Tips Writting Awesome Marketing Video Scripts

Any video production company call tell you that writing awesome marketing video scripts is one part writing skill, one part artistic approach, and one part customer profiling. The content must be well written, catchy, and speak to your ideal customer. A poor final product could be ignored online, making the venture a waste of time and funding. However, the proper script can gain the right attention and result in the right business.

1. Be concise

Story telling, anecdotes, informational graphics, and testimonials can all be powerful components of a marketing video script. However, any video production company knows it is also important to be concise. If a video is too long, the viewer is apt to close the window and find another, shorter option.

2. Be careful with humor

It is generally better to use humor sparingly. Each person has a different sense of humor. A poorly executed joke could actually offend. While an inviting and happy mood attracts people, and a well-placed joke can do wonders, it is best to keep the jokes at a minimum.

3. Give the message right away

Every video production company will emphasize that the video message be given within the first 30 seconds of the video. This lets the viewer know the point of the content, and hooks them to hear more. They either clicked on a banner link, opened an email, or performed a search to find a solution to their problem. Right off the bat, let them know what the company has to offer.

4. Speak to your target customer

A business should already have a good understanding of their best customer profile. The content, tone, and structure should all speak to that person. It is important to write a script with words and technical jargon the customer understands. A video production company can help tailor a casual or professional tone to the video and integrate statistics and graphics interesting to the target.

5. Slow down

While some may think that extra content can fit into the script because the speaker can talk fast, especially when nervous, it is actually better to keep the content short and speak a little more slowly. The point is to properly enunciate so the viewer can hear the content.

If you would like to learn more about a video production company in Austin, TX, visit ProductionFor.

The Basics of Motion Graphics

Many new technologies exist to aid in marketing a business. Sometimes classic options, like motion graphics, can be utilized to enhance those new techniques. Websites, social media pages, television commercials, and online videos can all be made more appealing and effective with motion graphics.

Essentially, motion graphics refers to any type of moving image or animation added to enhance an image. This could mean the titles under speakers in a video appear with names and locations and other information that changes. It also includes animated characters or images interacting with the scene. Another popular application is pop up boxes with helpful content, such as tips or extra information for the viewer. It provides an added layer of sophistication to a project and can also make the video better at grabbing and holding a viewer's attention.

Some kinds of motion graphics can be simply added to videos made in-house, using readily available video editing software. It is a great way to start using the tool to promote content. However, for a polished professional look, an advertising agency should be consulted for their professional graphic designers. They have powerful software and the experience in the industry for making edits that have a bigger impact.

Motion graphics have been used by marketing teams for years. It was hugely popular in the 60s, as television advertisements became a dominant way for heavy hitting companies to promote their products and services. The intros to many movies from that period also begin with the technique of animated images. The process was restricted to only big-budget projects, though, because at the time, the process of adding animation to film was cumbersome and costly.

Since advances in electronic mediums have only increased, so have the number of applications for motion graphics. Computers allow trained designers to easily and quickly create images that appear to be moving. It is a great way for any modern company to add a special zing to their video productions.

If you would like to learn more about motion graphics in Austin, Tx, visit ProductionFor.