5 Reasons to Hire a Corporate Video Production Service

1. Know-how

A good corporate video production service has done videos for many clients in a variety of industries. They know how to create and produce a video that speaks to the target customer with the proper content and tone. They also know the various ways that a corporate video can be formatted or placed in order to receive maximum impact for the client. The result is a better ROI, because the video gets views and clicks to the website for sales or information.

2. Equipment

Any corporate video production service will have the necessary high-end equipment. They will have a number of sound, studio, and camera options, so that you are able to meet the demands of your viewer as well as your budget. While it is possible to create a video using a cell phone or off-the-shelf camera, the quality typically shows. That may be alright for the small, local business that specializes in cranking out how-to videos for the public, but it is insufficient for a professional representation of a company.

3. Talent

Access to professional talent is another reason to use a corporate video production service, rather than simply creating something in-house. They already have reliable, vetted, actors, models, and musicians at hand for any project. They also are able to provide coaching to company staff or customers providing testimonials that can help them to be more effective at their delivery, eye contact, and voice projection.

4. Timeliness

While the proper amount of time should be given to any serious project, a corporate video production service knows how to keep the job on schedule. Videos only help the company’s bottom line when they are live. The longer they linger in production or editing, the lower their ROI.

5. Polish

One of the best things that a corporate video production service can provide for their clients is a professional polish to their products. Their video editing skills are greater than anything that can be done within a typical marketing department. The extra graphics, splicing, fades, and general quality are all top-notch.

If you would like to learn more about a corporate video production service in Austin, TX, click here.

5 Tips Writting Awesome Marketing Video Scripts

Any video production company call tell you that writing awesome marketing video scripts is one part writing skill, one part artistic approach, and one part customer profiling. The content must be well written, catchy, and speak to your ideal customer. A poor final product could be ignored online, making the venture a waste of time and funding. However, the proper script can gain the right attention and result in the right business.

1. Be concise

Story telling, anecdotes, informational graphics, and testimonials can all be powerful components of a marketing video script. However, any video production company knows it is also important to be concise. If a video is too long, the viewer is apt to close the window and find another, shorter option.

2. Be careful with humor

It is generally better to use humor sparingly. Each person has a different sense of humor. A poorly executed joke could actually offend. While an inviting and happy mood attracts people, and a well-placed joke can do wonders, it is best to keep the jokes at a minimum.

3. Give the message right away

Every video production company will emphasize that the video message be given within the first 30 seconds of the video. This lets the viewer know the point of the content, and hooks them to hear more. They either clicked on a banner link, opened an email, or performed a search to find a solution to their problem. Right off the bat, let them know what the company has to offer.

4. Speak to your target customer

A business should already have a good understanding of their best customer profile. The content, tone, and structure should all speak to that person. It is important to write a script with words and technical jargon the customer understands. A video production company can help tailor a casual or professional tone to the video and integrate statistics and graphics interesting to the target.

5. Slow down

While some may think that extra content can fit into the script because the speaker can talk fast, especially when nervous, it is actually better to keep the content short and speak a little more slowly. The point is to properly enunciate so the viewer can hear the content.

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The Basics of Motion Graphics

Many new technologies exist to aid in marketing a business. Sometimes classic options, like motion graphics, can be utilized to enhance those new techniques. Websites, social media pages, television commercials, and online videos can all be made more appealing and effective with motion graphics.

Essentially, motion graphics refers to any type of moving image or animation added to enhance an image. This could mean the titles under speakers in a video appear with names and locations and other information that changes. It also includes animated characters or images interacting with the scene. Another popular application is pop up boxes with helpful content, such as tips or extra information for the viewer. It provides an added layer of sophistication to a project and can also make the video better at grabbing and holding a viewer's attention.

Some kinds of motion graphics can be simply added to videos made in-house, using readily available video editing software. It is a great way to start using the tool to promote content. However, for a polished professional look, an advertising agency should be consulted for their professional graphic designers. They have powerful software and the experience in the industry for making edits that have a bigger impact.

Motion graphics have been used by marketing teams for years. It was hugely popular in the 60s, as television advertisements became a dominant way for heavy hitting companies to promote their products and services. The intros to many movies from that period also begin with the technique of animated images. The process was restricted to only big-budget projects, though, because at the time, the process of adding animation to film was cumbersome and costly.

Since advances in electronic mediums have only increased, so have the number of applications for motion graphics. Computers allow trained designers to easily and quickly create images that appear to be moving. It is a great way for any modern company to add a special zing to their video productions.

If you would like to learn more about motion graphics in Austin, Tx, visit ProductionFor.

5 Reasons You Need Profesional Talent for Your Internet Video Production

When beginning an Internet video production project, it is good to find professional talent to help. Sometimes, it is good to have a real staff member or member of the leadership in a video. However in most cases, having a professional in the role leads to an easier, less expensive, and better final product.

1. They can easily remember lines and key phrases

One of the best aspects of using professional talent for Internet video production is because they can easily remember lines and key phrases. The point of spending funds and time on creating the video is to promote the business, a product, or a service. Professionals understand this and are able to correctly remember the key information that needs to be said.

2. They know how to project their voice

Even with the best content, attention should be given to Internet video production quality. A video that has poor audio or a mumbling speaker won't be watched and is a waste of time and money. Actors know how to project their voice. They speak clearly, and loudly, but without yelling. They can also adjust their accent, to meet the needs of the part.

3. It takes less “takes”

Professional actors and voice actors are trained. While the idea to stand in front of a camera and talk sounds simple, it takes practice to do it well. They have the experience and education to make it work with fewer takes and edits needed. The less time spent on taking more shots and editing, the less the project costs, overall.

4. Could find a local celebrity to bring attention

While not all professional talent for Internet video production needs to be in the celebrity category, it could be an added layer of attraction for the video. Find local celebrities that are trained professionals at acting and speaking, and people might click to watch about your company simply because of them.

5. They film better than staff

We've all seen those videos that have great image quality, fancy graphics, and solid content, but the person delivering the information had that blank stare look. A real actor knows how to engage the camera and speak to it so that the viewer believes they are speaking directly to them.

If you would like to learn more about Internet video production in Austin, TX, visit ProductionFor.

5 Creative Uses of Animation in Marketing Videos

Utilizing the skills of an animation studio is a great way to gain attention for marketing videos. Through digital animation and motion graphics, a marketing video's content can go from blah to wow and get the views, clicks, and conversions that the marketing team seeks.

1. Logo manipulation

One underlying theme to all marketing efforts is building brand awareness. Even if the point of the video is highly specific and technical, it can still help build brand awareness by presenting the company as an authority. It can also do so in a less subtle way by animating the logo to flash, spin, fade in, shine, or any other manor of motions, in order to draw attention to it. The logo animation should be in line with the feel of the brand, but helping it stand out aids the viewer in remembering the company.

2. Present high level content

Sometimes the content is simply difficult to convey in regular verbal methods. An animation studio can design and create an animated visual aid that explains the concept or brings the viewer into a place that wouldn't be possible with a real camera, like an inner view of body functions, a tiny part, or a dangerous function.

3. Illustrate a manufacturing process

Often, the manufacturing process is highly technical, with many steps, not all of which are terribly exciting or easy to show. With an animated example, the image can move quickly through the stages and provide a more easily understood and more entertaining image of how things happen.

4. Present benefits of use

Whether the focus is a product or service, an animation studio can provide a quality way to show the viewer how a particular company provides a better option than their competitors. Superior service, friendliness of staff, and timely turnarounds can all be promoted through animated graphics.

5. Provide a professional finish

Animation studios do more than just create cartoon images and manipulate graphics with motion. They also can add professional finishing touches to a typical video. Attractive text boxes that appear anywhere on the screen can announce all types of special information, from names and titles, to the call to action or website information. With a professional polish, the video stands out amongst others as a valuable source.

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A Beginner's Guide to Writing Video Production Briefs

If you are new to the world of video production, then you might not know just what to put in the corporate video production service brief. Don't be overwhelmed at the official sounding name. It is simply the outline in which you explain what you need and want in the video. It is the guideline that the production company will use to make sure the end result is what you expect. As with any relationship, communication is the key to success. If you have any ideas, fears, or opinions, bring them up. Be open with your team. You are their client and they want to make a video you will love, but they aren't able to read your mind.

What is it for?

Explain the point of this video to the corporate video production service. It could be one part of an overall campaign, a planned series of videos, or a stand alone to promote a particular product or service. Mention any key points or messages that you are trying to promote. Also mention the audience that you hope to attract and anything you can about who they are, so the end product will speak to them. Tell the company where you plan to post the video, and how you want to promote it.

What elements do you want to include?

If you want any special effects, voice overs, motion graphics, celebrity appearances, tables or graphs, or special footage, now is the time to mention it. A corporate video production service is capable of incorporating anything you want, but they have a different approach for each feature. They need to know the components you expect before they begin work on the project.

What do you want out of it?

Explain the kind of format you would like the video to take. It can be cinematic, like a home video, like a news clip, or like a documentary. What deadlines do you have for the end result? If you have a particular product launch date or marketing campaign launch scheduled, then they need to know the time constraints. Also, let them know your budget. There is no wrong answer, but being honest before you begin the project can save trouble in the end.

A corporate video production service will want to know as much as possible about the video you have in mind in the production brief. They are in business to provide you with a great tool that can help you generate business and increase your brand awareness.

If you would like to learn more about a corporate video production service in Austin, click here.

Is Original Video Animation Worth the Expense?

If you are questioning the need for original video animation to be part of your marketing plan, be sure to take into account all of the things it can do for you. In today's marketing world, one of the best ways of getting positive attention from potential customers is by providing them with a few pearls of wisdom. By sharing your information on several points, you build trust and establish yourself as an authority to be sought for future reference and business. One of the best ways to deliver that information today is through video animation. It is also a way to educate customers about a new product or service, or simply promote your company values.

A high quality video that has excellent graphics, a focus on innovative and creative design, and gives a clear message and call to action can be your business' best friend. It speaks to your customer and involves their emotions by drawing them in with their senses. By capturing them this way, the name of your company will leave a memorable mark on them.

With original video animation, your message can be easily seen, shared, and sent across a number of web-based platforms. Knowing your customer should be the cornerstone of your marketing plan. By defining your customer, learning what they need, and identifying how you can exceed that need, you can create a succinct and direct message. The marketing challenge is finding a way to deliver that message to those that need it. As more people rely on their computers, tablets, and mobile phones to learn and promote business, it becomes even more important to have an online presence with video productions.

A video is also time and cost efficient. It does take time to properly design an original video animation. There should also be a reasonable amount of a budget earmarked for hiring professionals to design and roll out professional, quality animations. However, one video can be used to promote your business in multiple marketing channels. It can also be delivered with a simple click of the mouse or tap of the phone, by you or your customers. In the best case, a video can become viral. There is no added time or expense as people share your video or you find new places to post it.

As you consider making original video animation a tool in your marketing toolbox, keep in mind the strengths it has. Animation has the power to evoke emotion and involve the senses. It can be shared easily, and can also become a tool for your customer.

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3 Good Ways to Use Motion Graphics

Motion graphics have the ability to draw attention because most people respond more favorably to information when it is presented visually. When that visual aid moves, it has an even bigger attraction and impact on your goal, which is to floodlight your information in order to increase awareness about something. Today's Internet heavy marketplace invites many areas for motion graphics to be used.

1. Drive sales

From non-profits to fortune 500 businesses, every organization needs to raise funds to support it. One way to generate attraction to your mission, product, or service, and therefore drive sales, is by using motion graphics on your website, through social media, or via video sharing sites like YouTube or Vimeo.

2. Educate

Utilizing motion graphics to transform a particularly important group of information can more quickly give prominence to it. Since the media form is a blend of graphic design punch and marketing finesse, it can be a powerful way to put on center stage what you most want to promote. Attention is a commodity on the Internet, and with motion graphics, you can get more and keep it.

3. Increase click throughs

Motion graphics are entertaining. By rendering your important content in motion graphics, you can increase interaction on your website. With more clicks, comes more exposure to your information. With more exposure to your information comes greater opportunities to reach potential customers.

Motion graphics combines a strong knowledge of graphic design with animation. It motivates people to pay attention, and is a way to direct them to the most important information. Whatever your reason for using it as a tool for your business or organization, motion graphics can make a big impact.

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